Digital Outlook Report 2009 : Page 7710. ShapeWriter / Productivity / iPhone Significance • Initial tests show that users are able to type many times faster on the new interface. • Utilizing extensive data on writing patterns, the word selection algorithm significantly reduces typing mistakes. Outlook Although the experience is intuitive and easy to pick up, it may face adoption challenges from users that are reluctant to learn a new way to type. However, users that have been reluctant to purchase touch screen devices due to inferior text typing experiences may incorporate this new application into their device purchase decision. Description ShapeWriter provides an entirely new way to write text. Instead of pecking at letters, users can slide a finger from letter to letter on a touch screen keyboard. Recognition algorithms turn an approximate gesture into a word. For example, a user can start on the letter “m” and drag their finger along an uninterrupted path to the letters “o”, “b”, “i”, “l” and “e” to spell mobile. 1 Source: Gartner Worldwide Smartphone Sales 3Q 2008. http://www.gartner.com/it/page.jsp <http://www.gartner. com/it/page.jsp> ?id=827912 2 Source: App Store Hits 500 Million Downloads. Burrows, Peter. Business Week. January 16, 2009. http://www. businessweek.com/technology/ByteOfTheApple/blog/ archives/2009/01/the_app_store_s.html 3 Placeshifting is consumption of media content, delivered via data networks or the Internet, on mobile or remote devices. 77 Publication List |

