Digital Outlook Report 2009 : Page 769. Cooliris / Search / iPhone Significance • 3D design of the interface creates more space to display information, significantly reducing screen size restrictions. • Users can access search results without leaving the application, essentially making Cooliris the first alternative browser on the iPhone. Description Cooliris is a search portal designed for images and video; the mobile application replicates the experience of the Cooliris browser plug-in. Search results ap- pear as thumbnail images on an ever-expanding wall. Users can browse the results by flicking the wall in either direction. Touching a thumbnail expands the image to half of the screen and reveals both the Web site address and metadata tags. Outlook The exorbitant amount of digital videos and images makes finding content challenging. Consumption on PCs was stifled by this hurdle. The small screen and slower connection on mobile devices exacer- bates the problem. By providing an effective search solution, Cooliris has the potential to drive increased consumption of image and video content on mobile devices. However, the most intriguing and nota- ble feature on the browser plug-in version of Cooliris, which is missing from the mobile application, is a shopping section. Adding this feature would enable effective integration of video and images into mobile commerce, improving the user experience and increasing user adoption. Publication List |
